The role of Chief Marketing Officer has turned upside down in just a couple of years. If you talk to any CMO today, they’ll tell you their job barely resembles what it was even five years ago. Why? It’s a wild mix of new AI tools, unpredictable economies, and customers who expect more than ever. By 2026, CMOs won’t just be running ads—they’ll be responsible for the money coming in the door. Marketing isn’t just a creative job anymore; it’s about understanding people, making s

Introduction: The Cost of Silos in the Revenue Engine In the old growth playbook, sales hunted, marketing generated leads, and customer...

GTM is a living system , not a fixed strategy deck Go-to-market (GTM) organizations are at a critical juncture: growth is plateauing ,...

One key player in the C-suite that's gaining prominence is the Fractional Chief Marketing Officer (fCMO). As companies seek agile,...

CMO 2025 As businesses navigate the complex and rapidly changing landscape of 2025, the strategic decision to hire a Fractional Chief...

In the competitive realms of private equity (PE) and venture capital (VC), portfolio companies face the daunting task of accelerating...

"Leadership is not about the next election, it’s about the next generation." - Simon Sinek In the dynamic landscape of corporate...

The CMO of the Future The role of a Chief Marketing Officer (CMO) has evolved beyond traditional marketing execution. Today, CMOs are responsible for driving revenue, aligning marketing with business objectives, and leveraging technology for data-driven decision-making. Whether as a full-time executive or a fractional CMO, the ability to provide high-level strategic services can set you apart from the competition. In this blog, we explore the most valuable high-level services

"Artificial Intelligence is the new electricity." - Andrew Ng, Co-founder of Google Brain The digital marketing landscape is evolving...

"Marketing automation enables companies to streamline, automate, and measure marketing tasks and workflows so that they can increase...

In 2024, despite facing macroeconomic challenges and geopolitical conflicts, the fintech sector demonstrated robust investment activity,...

Recent studies, including a McKinsey Global Survey, reveal a stark reality: only 16% of digital transformations are successful in both...