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Solving Bigger
Problems for
Busines Growth

ABOUT ME

I help high-growth companies scale smarter—by transforming how they acquire customers, optimize marketing, and unlock revenue potential through AI and data. As a Fractional CMO with CRO, CTO, and COO insight, I bring a systems-level perspective to solve strategic bottlenecks and deliver compounding results.

 

Over the past 15+ years, I’ve led marketing transformation for 100+ global brands, managing $15M+ in monthly ad spend, and driving 5–12x ROI while cutting 30–50% of ad waste. From omnichannel performance marketing to RevOps and AI-driven automation, I engineer marketing systems that boost customer acquisition, retention, and LTV.

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As a Top 1% Fractional CMO in Upwork, I charge premium for high-impact strategy engagements—often hired by PE-backed firms, SaaS companies, eCommerce ventures, and B2B enterprises. Whether aligning marketing to investor goals or fixing revenue leakage, I specialize in delivering predictable growth at scale.

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I operate at the intersection of: 

➜ CMO STRATEGY: GTM planning, brand positioning, and omnichannel execution

➜ CRO DISCIPLINE: CAC-to-LTV modeling, funnel velocity improvements, and high-converting offer design

➜ REVOPS & AUTOMATION: CRM, attribution, and automated workflows that unify marketing, sales, and CS

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Specializations:

  • Omnichannel Growth Strategy

  • AI-Powered Marketing & Predictive Analytics

  • Marketing-to-Sales Funnel Optimization (RevOps)

  • GTM Execution for PE-backed & Founder-led Companies

  • Automation & Scalable Campaign Infrastructure

Backed by
Proven Credentials

CREDENTIALS & CERTIFICATIONS

I bring a strong academic and technical foundation to every engagement. I hold an MBA from Ateneo de Manila University and trained in Lean Six Sigma Black Belt through Ateneo Professional Schools and Oriel Stat-A-Matrix in Washington DC, USA. My marketing and analytics expertise is reinforced by:

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  • Google Ads Certifications (Search, Display, Shopping, Video, Measurement)

  • Microsoft Advertising Certified (Search & Shopping)

  • Google Analytics Certified

  • HubSpot Inbound Marketing Certified

  • HubSpot Certified in Marketing, Sales, and Service Software

  • HubSpot Revenue Operations (RevOps) Certified

  • AI for Marketers – HubSpot Academy

  • Private Equity Deal Process & LBO Modeling – Wall Street Prep

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In addition to formal certifications, I bring hands-on mastery of industry-leading platforms across marketing, analytics, and operations:

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  • CRM & RevOps Automation: Salesforce, HubSpot, Pardot, Marketo, ActiveCampaign, Zoho CRM, Zapier, N8N, Make.com

  • Analytics & Forecasting: Power BI, Tableau, GA4, Looker, Excel, SQL, Python, R

  • Performance Marketing: Google Ads, Meta, LinkedIn, SEMrush, Ahrefs, Klaviyo, Mailchimp, Apollo

  • CRO & Testing: Optimizely, VWO, Unbounce

  • Sales Enablement: Clari, Gong, Outreach, Salesloft

  • Project Execution: Asana, Monday.com, ClickUp, Notion, Trello, Airtable

  • eCommerce & GTM Platforms: Shopify, WooCommerce, BigCommerce, Magento

  • Programmatic Advertising: The Trade Desk, Google DV360, Amazon DSP, Xandr, Magnite, PubMatic, Index Exchange

  • Strategic Marketing Planning: AI-powered strategy, GTM models, market research, opportunity discovery, and brand positioning

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These certifications and toolsets enable me to architect high-performing growth engines—bridging strategy, data, and execution.

Got questions before we begin this powerful partnership?

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