FRACTIONAL CMO/CRO
Revenue-First Marketing Leader
Roger M. Fractional CMO: AI-Powered Growth & Revenue
C-Suite Hybrid (CMO + CRO) - Led Strategy
Most scaling companies don't have a marketing problem. They have a leadership and systems problem — strategy that stops at the campaign level, revenue operations that aren't connected, and marketing spend that can't defend itself in a board room.
That's where I come in.
I'm Roger M. — a Top 1% Fractional CMO and Revenue C-Suite hybrid (CMO + CRO) with 15+ years leading global marketing transformations across PE/VC-backed companies, funded B2B scale-ups, and founder-led businesses preparing for a fundraise, acquisition, or exit.
The numbers are straightforward: $500M–$1.8B in ARR impact, $15M+ in monthly ad spend managed, 3,000+ campaigns launched, and a 100% success rate across every client engagement. I don't run marketing — I engineer it. From compressing CAC payback periods and building attribution systems that hold up in a board room, to architecting full-funnel RevOps and positioning companies for valuation uplift, every engagement is built around one question: what does growth need to look like for this company to win at its next stage?
Whether you're 90 days from a Series B close, mid-integration after an acquisition, or rebuilding a GTM strategy that's hit its ceiling — this is built for you.
C-Suite & Board-Level Revenue Strategy
GTM frameworks built for CFO scrutiny, investor reporting, and M&A readiness. Every decision traceable to pipeline velocity, ARR contribution, or enterprise value.
PE/VC-Backed Value Creation & Exit Readiness
100-day sprint planning to full exit-readiness positioning. Acquirer-relevant metrics, value creation plans, and marketing narratives that move the valuation needle.
ABM-Led Pipeline & Demand Generation
Account-based programs built around your highest-value ICP. Multi-threaded buying-group strategies and intent-driven outreach with pipeline metrics your CFO can read.
Revenue Operations & Growth Infrastructure
Marketing, sales, and customer success unified under a single RevOps architecture — shared attribution, live dashboards, and automated workflows that eliminate pipeline fog.
AI-Enabled Marketing Stack & Data Infrastructure
Audit, rationalise, and rebuild your marketing stack around what your growth stage actually requires — faster decisions, unified customer data, compressed time-to-revenue.
Brand Architecture & Internal Capability Building
Category-defining positioning frameworks and the operational capability your marketing team keeps long after the engagement ends. You own the system.
CMO/CRO Hybrid Model
We own both funnels. Left side covers brand, demand, pipeline, and positioning. Right side drives retention, expansion, and NRR growth. New ARR is the shared metric where CMO and CRO accountability meet. This is our operating zone. No handoff gaps because we manage both sides directly.
We own revenue end to end. Acquisition, conversion, and expansion under one system.
Full Revenue Ownership
We build one integrated engine across marketing, sales, and customer success.
System Thinking
Every move ties to pipeline, ARR, retention, and unit economics.
Data-Driven Execution
We identify bottlenecks fast and fix them across the full funnel.
Speed
We build for retention and expansion. Revenue grows over time, not just from new acquisition.
Compounding Growth
Frequently asked questions
Best Value
Essentials Plan
3,500
Every month
For early-stage startups and small businesses building their growth foundation. Perfect for businesses laying the groundwork for sustainable growth.
Valid for 6 months
Approx. 10 hours/month of Fractional CMO+ leadership
90-day growth roadmap + AI-powered marketing audit
Strategic guidance on CAC, LTV, and funnel setup
2x Monthly Strategy Session
Weekly async check-ins (Email or Slack)
Basic KPI reporting templates (CAC, ROI, LTV)
CRM & analytics tool recommendation/setup guidance
Growth Plan
7,500
Every month
For scaling companies that need hands-on leadership, team alignment, and growth systems. Ideal for companies at a growth inflection point, needing marketing systems that scale.
Valid for 6 months
Approx. 20 hours/month of active Fractional CMO+ support
Paid media optimization + ad waste reduction strategy
Full-funnel conversion & automation strategy
GTM planning + campaign leadership
Team KPI dashboard setup & performance tracking
Bi-weekly strategy sessions + ongoing Slack/Email support
CRM, funnel, and analytics systems setup (HubSpot, GA4, etc.
AI tool implementation guidance eg chatbots, personalization
Monthly executive reporting
Best Value
Executive Plan
12,000
Every month
For enterprises, funded startups, or pre-exit companies needing deep strategic leadership and execution. For companies aiming for high-velocity growth, valuation uplift, or exit-readiness.
Valid for 6 months
Approx. 40 hours/month of CMO+ leadership embedded in your b
Executive-level growth strategy & investor-ready marketing p
Paid media & AI-powered optimization (predictive models, att
End-to-end marketing systems build (CRM, automation, analyti
Cross-functional team leadership & executive coaching
Brand positioning & category design strategy
Full KPI dashboard with real-time metrics (via Looker Studio
Participation in C-suite/board meetings + quarterly performa
Unlimited async support (Slack, Email)
Choose your pricing plan
Specific deliverables and engagement terms can be tailored to match your unique needs and goals.