How quickly can you operate independently after onboarding?

Within the first two weeks, I deliver a full marketing and revenue audit with a prioritised 90-day growth roadmap. By week three, I'm operating as a senior executive — running strategy sessions, engaging with C-suite stakeholders, and leading execution. The engagement is designed to produce visible impact within the first 30 days.

FRACTIONAL CMO/CRO

Revenue-First Marketing Leader

Roger M. Fractional CMO: AI-Powered Growth
& Revenue C-Suite Hybrid (CMO+CRO)

Most scaling companies don't have a marketing problem. They have a leadership and systems problem — strategy that stops at the campaign level, revenue operations that aren't connected, and marketing spend that can't defend itself in a board room.

That's where I come in.

I'm Roger M. — a Top 1% Fractional CMO and Revenue C-Suite hybrid (CMO + CRO) with 15+ years leading global marketing transformations across PE/VC-backed companies, funded B2B scale-ups, and founder-led businesses preparing for a fundraise, acquisition, or exit.

The numbers are straightforward: $500M–$1.8B in ARR impact, $15M+ in monthly ad spend managed, 3,000+ campaigns launched, and a 100% success rate across every client engagement. I don't run marketing — I engineer it. From compressing CAC payback periods and building attribution systems that hold up in a board room, to architecting full-funnel RevOps and positioning companies for valuation uplift, every engagement is built around one question: what does growth need to look like for this company to win at its next stage?

Whether you're 90 days from a Series B close, mid-integration after an acquisition, or rebuilding a GTM strategy that's hit its ceiling — this is built for you.

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C-Suite & Board-Level Revenue Strategy

GTM frameworks built for CFO scrutiny, investor reporting, and M&A readiness. Every decision traceable to pipeline velocity, ARR contribution, or enterprise value.

PE/VC-Backed Value Creation & Exit Readiness

100-day sprint planning to full exit-readiness positioning. Acquirer-relevant metrics, value creation plans, and marketing narratives that move the valuation needle.

ABM-Led Pipeline & Demand Generation

Account-based programs built around your highest-value ICP. Multi-threaded buying-group strategies and intent-driven outreach with pipeline metrics your CFO can read.

Revenue Operations & Growth Infrastructure

Marketing, sales, and customer success unified under a single RevOps architecture — shared attribution, live dashboards, and automated workflows that eliminate pipeline fog.

AI-Enabled Marketing Stack & Data Infrastructure

Audit, rationalise, and rebuild your marketing stack around what your growth stage actually requires — faster decisions, unified customer data, compressed time-to-revenue.

Brand Architecture & Internal Capability Building

Category-defining positioning frameworks and the operational capability your marketing team keeps long after the engagement ends. You own the system.

I own both funnels. Left side: brand, demand, pipeline, and positioning. Right side: retention, expansion, and NRR growth. The shared metric — New ARR — is where CMO and CRO accountability overlaps. This is the fractional leader's natural zone: no handoff problem because I sit on both sides simultaneously.

I own revenue end to end. Acquisition, conversion, and expansion under one system.

Full Revenue Ownership

I build one integrated engine across marketing, sales, and customer success.

System Thinking

Every move ties to pipeline, ARR, retention, and unit economics.

Data-Driven Execution

I identify bottlenecks fast and fix them across the full funnel.

Speed

I build for retention and expansion. Revenue grows over time, not just from new acquisition.

Compounding Growth

Frequently asked questions

General

PE-VC

CFO-Board

Operations

Belegaer Capital

Most high-growth companies between $5M and $100M ARR don't need a full-time C-suite executive year-round, they need senior revenue leadership for a specific mandate: a GTM transformation, a fundraise, a post-acquisition sprint, or a pre-exit repositioning. A fractional engagement delivers that capability without the hiring cycle, equity dilution, or long-term overhead. The math is straightforward. A full-time CMO costs $250K–$350K in base salary alone, plus equity, benefits, a 3–6 month ramp period, and severance risk. The Growth Plan at $11,000/month totals $66,000 over six months, roughly half the cost of six months of a full-time salary, with no hiring cycle, no ramp time, and zero severance exposure. When the mandate is complete, your team owns the systems.

Essentials suits founder-led or early-stage teams that need a senior marketing voice, an audit, and foundational systems without the full-time overhead. Growth is for scale-ups that need an embedded revenue leader owning the full funnel and driving the pipeline metrics investors expect. Executive is for PE/VC-backed businesses, pre-exit companies, or scale-ups that need board-level CMO and CRO capability operating as one, with the depth and cadence to move valuation metrics. Unsure which fits? The Revenue Diagnostic call is the right starting point. It's a structured conversation, not a sales pitch, to map your current growth constraints to the appropriate engagement level.

Best Value

Essentials Plan

$6,500

6,500

Every month

For founder-led or early-stage teams who need a senior marketing voice without the full-time overhead — someone who can audit, strategize, and build the systems that scale.

Valid for 6 months

Early-Stage

Build the growth foundation.

90-day revenue & GTM audit with prioritised roadmap

ICP definition and messaging architecture

CAC, LTV, and payback period modeling

CRM and analytics tool guidance and setup direction

2× monthly strategy sessions + async Slack/email

Basic KPI reporting templates (CAC, ROI, LTV)

6-month minimum · ~15 hrs/month

Growth Plan

$11,000

11,000

Every month

For growth-stage companies that need an embedded revenue leader — someone who can own the full funnel, align marketing with sales, and drive the pipeline metrics investors expect.

Valid for 6 months

Growth Companies

Scale with full-funnel leadership

Full revenue & GTM audit with 90-day action plan

ICP refinement + ABM-led demand gen strategy

Revenue operations alignment — marketing, sales, CS

Paid media optimization + AI tool implementation

KPI dashboard build + monthly executive reporting

Sales enablement playbooks + team coaching

6-month minimum · ~25 hrs/month

Best Value

Executive Plan

$18,000

18,000

Every month

For PE/VC-backed businesses, companies at a pre-exit inflection, or scale-ups that need a board-level CMO and CRO operating as one — someone with skin in the game who stays until the outcome is real.

Valid for 12 months

Established

Engineer the exit. Lead the board.

Deep-dive revenue audit — marketing, sales, CS, and data

Category-defining brand and positioning strategy

Full RevOps build — attribution, pipeline, forecasting

AI-enabled marketing stack rebuild and automation

Board and investor reporting — weekly cadence

PE/VC investor engagement + exit-readiness plan

12-month minimum · ~40 hrs/month

Choose your pricing plan

Specific deliverables and engagement terms can be tailored to match your unique needs and goals.

Ready to engineer real growth?

LET'S TALK

Roger M.
Fractional CMO

FRACTIONAL CMO/CRO