HOW I OPERATE
Revenue Ownership
Reinvention
Growth
High-impact
Scale
Future-focused
Strategic
WORK WITH ME
Diverse solutions tailored to your every need
Executive revenue leadership for high-growth and PE/VC-backed companies that need C-level impact without full-time overhead.
A strategy-led RevOps partner designing revenue architecture, automation, and performance control for scalable growth.
An operator-led investment platform partnering with aligned capital to acquire and scale overlooked $1M–$10M EBITDA businesses.
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My Core Values
01
Strategic Clarity
Every move is intentional. I eliminate noise and focus on strategies that drive measurable business outcomes.
02
Technology-Driven Growth
I harness AI, automation, and analytics to transform how you acquire, engage, and retain customers—faster and smarter.
03
Global Perspective, Local Execution
With experience across industries and regions, I bring world-class insights tailored to your market and goals.
04
Agility with Accountability
I move fast, adapt faster—but never compromise on results. I operate as an embedded partner, fully aligned with your KPIs.
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Roger M. Fractional CMO Framework
01
Digital Transformation & AI-Led Growth
Redesign how your business scales—with automation, AI agents, and predictive data at the core.
I architect end-to-end digital transformation frameworks that modernize how you market, sell, and grow. From AI-powered decision systems to predictive analytics, CDPs, and intelligent automation, I help brands shift from siloed tools to integrated, data-driven ecosystems that scale performance and profitability.
- AI Agents & Automation Workflows (ChatGPT-4o, Jasper, Claude, etc.)
- Marketing Data Infrastructure: CRM, CDP, cloud architecture
- Predictive Analytics, Machine Learning, and VEO 3 for creative performance
- Marketing Mix Modeling (MMM) & Incrementality Testing
- Cybersecurity, compliance, and change management best practices
- MarTech Stack Audits & Implementation
02
Strategic Planning & Omnichannel Execution
Move from fragmented tactics to full-funnel, performance-led GTM strategies.
I design cohesive, data-backed growth strategies that unify brand positioning, UI/UX optimization, and omnichannel performance across every stage of the funnel. Whether it’s GEO-driven content for AI search engines or programmatic retargeting, I align every channel toward revenue, not vanity metrics.
- Brand Positioning & Market Intelligence
- Omnichannel Campaigns (SEO, PPC, Programmatic, Email, Video, GEO)
- Performance Max, YouTube Ads with VEO 3 insights
- Conversion Rate Optimization (CRO) & Full-funnel UI/UX improvements
- Real-Time Data Dashboards & Attribution Models
03
Sales & Marketing Automation + RevOps
Turn your funnel into a self-scaling revenue engine—backed by automation, attribution, and precision.
I bridge the gap between marketing and sales through RevOps design, GTM execution, and ABM-powered automation. My frameworks reduce handoff friction, improve conversion velocity, and ensure every lead is tied to real pipeline value—so growth becomes predictable, not accidental.
- RevOps Strategy & Architecture
Advanced CRM & Automation Workflows (HubSpot, Salesforce, Pardot, Marketo)
- Account-Based Marketing (ABM) & First-Party Data Activation
- Smart Go-to-Market (GTM) Strategy & Execution
- AI-led Retargeting, Nurture & Dynamic Segmentation
- Custom Attribution Reporting & Growth Forecasting
Industries I've successfully managed in the past
Automotive Parts Supplier, Auto Repair Shops, Automotive Aftermarket (Accessories, Parts, and Service), Luxury Cars, and Rental and Leasing.
Food and Beverage, Personal Care Products, Household Cleaning Products, Pet Products, Fashion and Apparel.
Renewable Energy, Oil and Gas Exploration and Production, Energy Storage Solutions, and Energy Consulting.
Civil Engineering, Mechanical Engineering, Architectural Services, Construction, and Sustainable Building Design.
Banking, Insurance, Investment Management, Financial Technology (FinTech), Private Equity, Venture Capital and other Alternative Investments.
Pharmaceutical Manufacturing, Healthcare Equipment, Health & Wellness, Healthcare Services, Health Insurance, and Supplements.
Software Development, Hardware Manufacturing, Cybersecurity Solutions, SaaS and other High Tech Companies.
Legal, Accounting and Auditing, Management Consulting, Healthcare Professional Services, and Marketing Consulting.
Tourism and Hospitality, Airlines and Aviation, Cruise Lines, Luxury Travel, and Event Planning.