MARKETING TALK
Beyond MBA, Lessons From the Field
Transitioning to Global Fractional CMO Leadership
Step beyond theory and see how marketing careers evolve in the real world. This session shares a practical journey from post-MBA roles to leading marketing across multiple companies as a global Fractional CMO.
Learn how careers shift from execution to leadership, and how new models of work are changing the future of marketing.
This session explores how marketing leadership is changing and what it means for your career.
Companies today are rethinking how they hire executives. The traditional full-time CMO model is shifting. A growing number of businesses now work with experienced leaders on a flexible basis.
You will see how this shift creates new opportunities for MBA graduates.
This is based on real experience working with global clients, managing large campaigns, and leading growth across industries.
Case Studies
Case Study 1 — B2B Software Development Company, Southeast Asia Fractional CMO · On-going Engagement
A growing SEA-based software house had a capable marketing team but no CMO-level direction. They were targeting Fortune 500 and enterprise clients across EU and Asia-Pacific, competing on distributed/offshore delivery — but without a strategy to match.
Brought in to define the full marketing architecture: GTM positioning, demand gen framework, website SEO/AEO restructure, thought leadership platform, sales enablement copybooks, and a coaching system the internal team could own independently.
Outcome: A complete marketing strategy, positioning playbook, and demand gen framework — giving an execution-ready team CMO-level direction for enterprise acquisition across two continents, at a fraction of the cost of a full-time hire.
Case Study 2 — B2B Healthcare SaaS Company, Canada & United States GTM Consultant · Global Expansion
A leading Canadian healthcare SaaS company had strong domestic product-market fit but needed a structured path into US and international markets — along with the talent infrastructure to sustain growth beyond the engagement.
Designed the end-to-end GTM strategy for cross-border market entry, built a channel testing and CRO framework, and authored the Global GTM Lead job description and interview process so the company could hire and operate independently.
Outcome: A validated international GTM playbook, an optimized conversion funnel, and a structured hiring process — everything needed to scale into global markets without ongoing consultant dependency.
What you will learn
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What career paths look like after the MBA
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How to grow from doing the work to leading strategy
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Why companies are moving to fractional executives
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What a Fractional CMO does in simple terms
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Key trends shaping marketing careers today
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How to build a flexible and global career
Who Should Attend
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MBA students and recent graduates
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Marketers planning to move into leadership roles
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Professionals exploring flexible or global careers
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Anyone curious about the future of marketing roles
About the Speaker
Roger M. didn't follow the traditional playbook — and it paid off.
An Ateneo MBA graduate and Lean Six Sigma Black Belt, Roger spent 15+ years in the trenches of global marketing. He's managed massive monthly ad budgets, built thousands of campaigns across industries, and driven up to $1.8B in revenue impact for 100+ brands worldwide.
Today, he leads marketing strategy for multiple companies simultaneously — without being on anyone's payroll full-time. That's the fractional model. And it's reshaping how the best companies hire leaders.
