Fractional CMO
Solving Bigger Problems to Drive What Matters Most — RESULTS.
100+
Global Clients
15+
Years of Expertise
$15M+
Budgets Managed
$500M-1.8B
ARR Impact
Coming Soon: The Marketing Leadership Guide for the Future!
Out soon! Roger's new book "Disrupted CMO: Marketing into the New Wave of Disruption." —your go-to guide for navigating the fast-changing world of marketing leadership!
WORK WITH ME
Diverse solutions tailored to your every need
A strategic C-level marketing partnership for High-Growth Brands, PE/VC-Backed Companies, and Industry Leaders seeking a data-driven CMO without the full-time cost.
Exclusive 1:1 strategy sessions for business leaders who want direct, high-level consulting to unlock growth, optimize operations, and leverage AI for better decision-making.
A strategy-led RevOps partner for companies looking to unify their GTM execution, automate workflows, and scale with AI-powered systems across marketing, sales, and customer success.
EXPERTISE
Discover my expertise
I help ambitious clients define what digital means to their business.
The "new" CMO is really a CRO in disguise, driving not just marketing, but measurable revenue growth. - Roger M.
_edited.jpg)
DIGITAL TRANSFORMATION & AI-LED GROWTH
Digital Transformation & AI-Led Growth
I architect end-to-end digital transformation frameworks that modernize how you market, sell, and grow. From AI-powered decision systems to predictive analytics, CDPs, and intelligent automation, I help brands shift from siloed tools to integrated, data-driven ecosystems that scale performance and profitability.
- AI Agents & Automation Workflows (ChatGPT-4o, Jasper, Claude, etc.)
- Marketing Data Infrastructure: CRM, CDP, cloud architecture
- Predictive Analytics, Machine Learning, and VEO 3 for creative performance
- Marketing Mix Modeling (MMM) & Incrementality Testing
- Cybersecurity, compliance, and change management best practices
- MarTech Stack Audits & Implementation
STRATEGIC PLANNING
& OMNICHANNEL
Strategic Planning & Omnichannel
I design cohesive, data-backed growth strategies that unify brand positioning, UI/UX optimization, and omnichannel performance across every stage of the funnel. Whether it’s GEO-driven content for AI search engines or programmatic retargeting, I align every channel toward revenue, not vanity metrics.
- Brand Positioning & Market Intelligence
- Omnichannel Campaigns (SEO, PPC, Programmatic, Email, Video, GEO)
- Performance Max, YouTube Ads with VEO 3 insights
- Conversion Rate Optimization (CRO) & Full-funnel UI/UX improvements
- Real-Time Data Dashboards & Attribution Models
SALES & MARKETING AUTOMATION + REVOPS
Sales & Marketing Automation + RevOps
I bridge the gap between marketing and sales through RevOps design, GTM execution, and ABM-powered automation. My frameworks reduce handoff friction, improve conversion velocity, and ensure every lead is tied to real pipeline value—so growth becomes predictable, not accidental.
- RevOps Strategy & Architecture
- Advanced CRM & Automation Workflows (HubSpot, Salesforce, Pardot, Marketo)
- Account-Based Marketing (ABM) & First-Party Data Activation
- Smart Go-to-Market (GTM) Strategy & Execution
- AI-led Retargeting, Nurture & Dynamic Segmentation
- Custom Attribution Reporting & Growth Forecasting
About Roger M.
Built for Speed. Wired for Reinvention.
Hi! My name is Roger, I'm a Fractional CMO. I help businesses scale revenue, optimize marketing performance, and drive AI- powered digital transformation. As a Fractional CMO with a unique blend of CRO, CTO and COO perspectives, I specialize in Omnichannel Growth, RevOps, and AI-driven marketing strategies that maximize customer acquisition, retention, and lifetime value (LTV).
With over 15+ years of global marketing leadership, I have scaled 100+ global brands, managed $15M+ in monthly ad spend, and delivered 5-12X ROI while reducing ad waste by 30-50%. My expertise spans AI-driven automation, predictive analytics, performance marketing, and revenue operations (RevOps)— helping businesses optimize their marketing-to-sales pipeline and accelerate growth.
"Roger provided an excellent job in studying the market and producing a clear view of the strategic plan. I would definitely recommend him."
James L.
"Roger did a great job helping us get our PPC campaigns set up and managed them to be profitable. He provided regular reports to update us on our progress, and amplified the efforts of our other teams."
Brad J.
"Roger is a terrific resources. He is very thorough and professional. He is reliable and fits in well on projects. I would definitely hire him again."
Brian D.