Fractional CMO
Delivering Board-Level Marketing & Revenue Engineering
100+
Global Clients
15+
Years of Experience
$15M+
Budgets Managed
$500M-1.8B
ARR Impact
Coming Soon: The Marketing Leadership Guide for the Future!
Out soon! Roger's new book "Disrupted CMO: Marketing into the New Wave of Disruption." —your go-to guide for navigating the fast-changing world of marketing leadership!
HOW I OPERATE
Diverse solutions tailored to your every need
Executive revenue leadership for high-growth and PE/VC-backed companies that need C-level impact without full-time overhead.
A strategy-led RevOps partner designing revenue architecture, automation, and performance control for scalable growth.
An operator-led investment platform partnering with aligned capital to acquire and scale overlooked $1M–$10M EBITDA businesses.
EXPERTISE
Discover my expertise
I help ambitious clients define what digital means to their business.
The "new" CMO is really a CRO in disguise, driving not just marketing, but measurable revenue growth. - Roger M.
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Revenue Architecture
& AI Infrastructure
Revenue Architecture
& AI Infrastructure
Redesign how your business scales — with AI-native infrastructure, predictive data, and automation built as a means to revenue, not a tech project. We architect end-to-end marketing and revenue systems that modernize how you acquire, convert, and retain — shifting fragmented tools into a unified data-driven ecosystem that accelerates growth and
compresses time-to-revenue.
- AI-powered decision systems and marketing automation workflows
- Marketing data infrastructure: CRM, CDP, cloud architecture
- Predictive analytics, machine learning, and audience segmentation
- Marketing Mix Modeling (MMM) and incrementality testing
- MarTech stack audits, rationalization, and implementation
GTM Strategy
& ABM-Led Pipeline
GTM Strategy & ABM-Led Pipeline
Move from fragmented tactics to account-based, revenue-led GTM strategies. We design cohesive, data-backed growth programs that unify brand positioning and demand generation around named accounts and qualified pipeline — measuring what matters to your board, not just your marketing team.
- Brand positioning and market intelligence
- Account-based marketing (ABM): 1:1, 1:few, and 1:many programs
- Buying-group engagement: champions, economic buyers, and blockers
- Conversion rate optimization and full-funnel improvements
- Real-time data dashboards and multi-touch attribution models
RevOps & Full-Funnel Growth Systems
RevOps & Full-Funnel Growth Systems
Turn your revenue operations into a self-scaling growth engine — backed by automation, unified attribution, and precision handoffs between marketing, sales, and customer success. Our frameworks reduce friction, improve conversion velocity, and ensure every dollar of pipeline spend is traceable to real revenue outcomes.
- RevOps strategy and full-funnel architecture
- CRM and automation: HubSpot, Salesforce, Pardot, Marketo
- Account-based marketing and first-party data activation
- AI-led retargeting, nurture, and dynamic segmentation
- Custom attribution reporting and growth forecasting
About Roger M.
Built for Speed. Wired for Reinvention.
Hi, I’m Roger M. Fractional CMO and CRO with 15+ years of leadership, $15M+ monthly ad spend managed, 3,000+ campaigns launched, and $500M–$1.8B in ARR impact. I bridge strategy and execution, aligning GTM, omnichannel, RevOps, and AI automation into one growth engine that accelerates acquisition, retention, and revenue.
I operate at the intersection of CMO strategy, CRO discipline, and RevOps automation. This includes GTM planning, brand positioning, and omnichannel execution, combined with CAC-to-LTV modeling, funnel velocity improvements, and high-converting offer design. I also build CRM, attribution, and automated workflows that unify marketing, sales, and customer success into one growth engine.
“Sharp. Senior. Strategic. Roger is the kind of partner founders and CEOs rarely find. He brought structure, focus, and commercial rigor that shifted our entire revenue trajectory.”
Prud L.
"Roger was very experienced and helped us understand several new concepts our company will use in our marketing endeavors!"
Clark O.
“Roger operates at a true CMO/CRO level. Clear thinking, fast diagnosis, and immediate revenue clarity. He rebuilt our GTM strategy and RevOps in weeks, not months.”
James L.